Today, Children’s Hospitals and Clinics of Minnesota is introducing a refreshed logo, look and feel. The change is centered on a promise that we are Reimagining health care for the most amazing people on earth. Our organization exists to better the lives of kids. And we want to help everyone understand just what makes them so amazing.
We have a unique view of children because we see them under the rarest and most challenging of circumstances. We know kids aren’t just small adults; they have a lot to teach us about optimism, resilience and strength. We celebrate them not for the adults they will be, but for the inspiring people they already are. And to do that, we’re changing the way we talk about who we are, why we exist, what we stand for and the people we serve.
So what’s changing?
- We’re introducing a new logo: Children’s Minnesota. This logo proudly recognizes the people we serve and the place we call home.
- We’ve also refreshed how we portray ourselves and our patients – you’ll see new colors and photographs in advertisements, on our website and other places.
- And a new micro site, AmazingIs.org, allows us to celebrate what makes kids amazing. It’s a place where we champion and share stories about the most amazing people on earth.
What’s not changing is our commitment to providing the safest, highest-quality clinical care and services to kids and families across the region.
This week you’ll begin to see our new logo and visuals throughout the greater Twin Cities and, over time, within our hospitals and clinics. Take a moment to check out AmazingIs.org to learn more or share your story using #AmazingIs.
Working together with families and our community, we will continue to improve the health and well-being of the most amazing people on earth.
Written by Bjorn Gunnerud
Children’s Minnesota Vice President, Marketing and Communications