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web style guide
Headline formatting: Heading 2, bold, pink #e70078
Body copy should remain in black, default size and typeface. Bold text only when necessary. Please remember to bold all links and refrain from using the phrase click here as a call to action. H2 headlines you will have to manually bold (even though they appear bold in the editor) and manually change the color to the pink, #e70078.
- When copying and pasting text from another website, a Word doc, PowerPoint, etc... select the 'paste as plain text' option from the clipboard dropdown in the tools panel. This will remove all formatting that's been applied to the text.
- To add a » to the end of a link in the instance of a Read more » or Learn more » use the PC shortcut: alt+0187, or on a Mac: alt+shift+\
- Always use the 'ordered list' option in the tools panel for bulleted list vs creating your own bullets.
- Never change the color of body copy, link color, or headlines to anything that's not specified in this style guide.
Links: best practices
Linking to external websites/within ChildrensMN.org
- Make sure that the linking text is descriptive so the user will know what to expect when clicking the link.
- Aim to use only keywords vs linking sentences or writing out the web address within the content. Unless there is a specific reason users need to know the exact web address, your links should be assumed by the user to bring them to the content they are expecting to see.
- Make sure that the links are related to the content and useful to the readers, if it doesn't pertain to the content, don't link it. And finally, don't overdo the links. Too many links on a page creates a bad user experience and becomes overwhelming.
- Don't be afraid to add a "related links" section below the main content if there are too many links, or links that don't specifically relate to the copy.
DO link like this:
We collaborate with clinical immunologists nationally to provide the most advanced diagnostic tests and treatments available, and we stay up to date by attending the annual Clinical Immunology Society meeting.
DO NOT link like this:
We collaborate with clinical immunologists nationally to provide the most advanced diagnostic tests and treatments available, and we stay up to date by attending the annual Clinical Immunology Society meeting. Visit their website at www.clinicalimmunologysociety.org.
When directing a reader to contact someone, always make sure to use their name as the linking text vs the email address, unless there is a specific reason the user needs to know the email address.
Please refrain from making any changes within the menus or navigation without prior consent from the digital team or ITS.
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Patient/family pain videos
At Children's we are committed to making your child's experience the best it can be. That includes partnering with parents around what we can do to prevent and treat pain. We know parents and caregivers are a child's best source of comfort, and an important source of information to our staff. We encourage parents to be present whenever possible during procedures, because we know it help with kids' comfort and decreases their fears and worries.
To make sure we are doing all we can to prevent and treat pain, we have a team at Children's dedicated to looking at how we can help improve comfort for all of our patients.
We're starting with needle procedure pain, a true pain point for many patients. To address this, we are working on new standards to help needles be less painful.
No one likes to have needle procedures, especially kids. Unfortunately we often need to perform needle procedures like IV starts, lab draws and vaccinations on children to help diagnose, treat, or prevent illness or injuries. But there are things we can do to make needles less painful. Evidence supports that if we always use the following four steps, children will have less pain with needle procedures.
Staff pain videos