What is Delivering Next Generation Care?

Everything that represents a child's life inspires us. It drives us to advance new technologies. It ignites our passion to evolve treatments. It compels us to apply groundbreaking innovations. And it motivates us to deliver pre-eminent care - focused solely on children and their families. It is why we have been the gold standard for 80 years. And it is the reason we are driven to provide unwavering clinical excellence - for generations and generations to come.

This is what Children’s of Minnesota is all about.

This is Delivering Next Generation Care.

"The Road to Really Better" Play (0:30)

"The Road to Really Better" Play (2:00)

"Allison's Silver Butterfly" Play (0:30)

"The Early Arrival" Play (0:30)

"Share Your Story" Play (0:30)

The foundation for our Children’s campaign is that "we all have a Children’s story." And when it comes to how Children’s is delivering next generation care, there’s no one better to tell that story than the families we serve and the employees and physicians with whom we closely work every day.

Storytelling is a powerful way to demonstrate who and what Children’s is all about. It’s the compelling stories of children and their families, employees, and physicians that showcase the depth of Children’s clinical expertise and family-centered care.

The current ads focus on two stories – One of the Moquist family, whose twin girls, Rachel and Ailee, were born prematurely and spent 113 days in the Minneapolis NICU. The other is of the Collins family, whose son Shawn, was treated for a rare form of cancer by staff in St. Paul's hematology/oncology.

At the end of each story, viewers are asked to visit Children’s Web site to continue the story, where families can share their story and read others'. Stories are then posted online.