Cause Related Marketing
Cause related marketing is a partnership between your business and Children’s Hospitals and Clinics of Minnesota. It’s as simple as our logo being associated with your brand, product, or service to promote your company and encourage sales while raising money for Children’s.
In fact, it’s been proven that consumers like and prefer to give their business to companies that share their profits with a worthy-cause like Children’s. Partnering with Children’s not only benefits a great cause, but it also benefits your business because it builds social and community values around your brand, product, or service.
Cause related marketing isn’t just limited to businesses. It may include organizations, committees, and individuals. As one person said, cause related marketing is “a way to merge your profit center with your ‘passion center’ and build a business that mirrors your personal values, beliefs, and integrity.”