"The Vikings are thrilled to enter this exciting new partnership with Children's Hospitals and Clinics of Minnesota"
MINNEAPOLIS/ST. PAUL, November 1, 2012 – The Minnesota Vikings are pleased to announce the team's new partnership with Children's Hospitals and Clinics of Minnesota. As part of this partnership, Children's has become the new presenting sponsor of the MiNi Vikings Kids Club. Designed for Vikings fans ages 16 and under, this club provides access to exclusive club events, entry into member-only contests and a 10% discount at Vikings Locker Room stores. Membership is $20 and includes a prize package filled with MiNi Vikings gear.
"The Vikings are thrilled to enter this exciting new partnership with Children's Hospitals and Clinics of Minnesota," said Steve LaCroix, Vikings Vice President of Sales andMarketing and Chief Marketing Officer. "As the recognized leader in caring for kids across Vikings country, Children's is an ideal partner to help us create this unique experience for kids and their favorite football team."
"The Vikings are a signature organization in the community and we're proud to be partnering with them around the MiNi Vikings Kids Club," said Bjorn Gunnerud,Children's Hospital and Clinics of Minnesota, Vice President of Marketing and Communications. "Through our joint efforts we're looking forward to developing fun, experiential ways to connect with young fans and their parents."
In addition to becoming the presenting sponsor of the MiNi Vikings Kids Club, Children's will also be sponsoring the new Lead the Team promotion. As a part of this promotion,one extraordinary Children's patient will have the opportunity to lead the Vikings onto Mall of America Field prior to each home game. This special child will also receive a MiNi Vikings Kids Club membership and tickets for their family to the game compliments of Children's.
For more information on the MiNi Vikings Kids Club or to register a child, fans can visit vikings.com/minivikings.