Frequently Asked Questions

As you begin to plan your cause marketing campaign, you may have questions along the way. The following are answers to some frequently asked questions. If your question isn’t on this list, please contact Barbie Hentges at 612-813-6196 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Why support Children’s?

Children’s is the largest pediatric health system in the region, treating more than 125,000 kids each year. By giving to Children’s, your business is helping to ensure that no child is turned away, ever, because of the family’s inability to pay. Your business is also giving a donation that will be used to support an organization that is invaluable to the community.

How do I make my donation?

Within 30 days of your campaign’s conclusion, you can send a check made payable to
Children’s Foundation to:

Children’s Foundation
c/o Barbie Hentges
2910 Centre Pointe Drive
Roseville, MN 55113

What will my business’s donation fund?

We will gladly work with you to help designate your donation to a specific program or urgent needs.

Can I use Children’s logo for my own materials?

As part of this cause marketing kit, Children’s provides your business with all the necessary materials needed to implement a successful campaign. We encourage you to take full advantage of these materials, both in print and online format. If you do choose to create additional materials, please keep in mind the following:

• The Children’s Hospitals and Clinics of Minnesota logo is a registered trademark and cannot legally be reproduced without permission.
• Any additional materials must be reviewed by Children’s before they are used.

Will Children’s provide assistance with promotion?

Depending on the promotion, we may be able to share campaign details with patients and staff. However, we encourage businesses to use the promotional materials provided to spread the word among their patrons. Children’s is unable to provide contact information for our corporate sponsors, donors and supporters for solicitation purposes.

How should we communicate the campaign to our patrons?

As part of this cause marketing kit, Children’s Foundation provides your business with talking points to share with employees. These talking points offer a great starting point to ask if your patrons would be willing to participate, as well as answer any questions they may have. Plus, we have included posters that can be displayed at your business.

Foundation Volunteering

Volunteers are an important part of the Children's community.  Whether it's groups, corporate partners or individuals, the Foundation has a variety of unique opportunities available.

Group Volunteers

At Children's

• Call Bingo or share a talent on Kid's Clubhouse - two of Children's favorite tv shows! Shows are broadcast live on Children's closed circuit tv channel. (groups of 5 or less)
• Sponsor a family lounge by providing snacks, beverage, magazines and comfort items for families during their stay at Children's. (1 year commitment)
• Provide and serve lunch or dinner for families staying at the Ronald McDonald House Inside of Children's Hospital.

Throughout the Community

• Assemble and donate activity packets or craft kits to help keep patients, siblings and families entertained during their hospital stay or clinic visit.
• Create handmade greeting cards for families to use during their stay at Children's.
• Hold a drive for items on Children's wish list.
• Get your team together and hold your own fundraiser for Children's.

At Events

• Pitch in at one of Children's Signature Events.
• Help out at Children's Making Safe Simple booth at the Minnesota State Fair.

Corporate Volunteers

At Children's

• Provide lunches, snacks or parties for Children's patients and families at Minneapolis and/or St. Paul Campuses.
• Call Bingo or share a talent on Kid's Clubhouse - two of Children's favorite tv shows! Shows are broadcast live on Children's closed circuit tv channel. (groups of 5 or less)
• Sponsor a family lounge by providing snacks, beverage, magazines and comfort items for families during their stay at Children's. (1 year commitment)
• Provide and serve lunch or dinner for families staying at the Ronald McDonald House Inside of Children's Hospital.

Throughout the Community

• Assemble and donate activity packets or craft kits to help keep patients, siblings and families entertained during their hospital stay or clinic visit.
• Create handmade greeting cards for families to use during their stay at Children's.
• Hold a drive for items on Children's wish list.
• Get your team together and hold your own fundraiser for Children's.

With Your Skills

• Use your professional or personal skills to help Children's HR department explore and deliver best-practice solutions in a number of key areas.
• Assist Children's ITS Department in enhancing internal knowledge and improve processes and overall effectiveness of the department.
• Partner with the Children's legal team to develop best-practices for enhancing contract-flow and to streamline the process of reviewing contracts.

At Events

• Pitch in at one of Children's Signature Events.
• Help out at Children's Making Safe Simple booth at the Minnesota State Fair.

Individual Volunteers

At Events

• Pitch in at one of Children's Signature Events.
• Help out at Children's Making Safe Simple booth at the Minnesota State Fair.

Cause Marketing Kit

By participating in a cause marketing campaign, you can invite your customers and community to help further Children’s mission, which will directly benefit the kids we care for in the Upper Midwest. This is a great opportunity to show your customers your dedication to local causes and important organizations. Getting your staff involved is key to success. Contributions from businesses like yours help us turn no child away, ever.

Getting Started

To start your own cause marketing campaign in partnership with Children's, please fill out the campaign proposal form and return to Barbie at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or fax to 612-813-7242.

Find out more about partnering with Children's on our FAQ page. 

Ways to get involved

Here are some ways for you to support Childrens:

Paper icon sale – Invite your customers to “buy” a Children’s star and then sign their name on it after making a donation. You set the donation amount ($1, $5 and $10 are most common). The stars can then be hung in your business to demonstrate your commitment to giving back.

We’ve seen the greatest success in icon sales when each clerk asks every customer, “Would you like to donate a dollar or five dollars to help Children’s Hospitals and Clinics of Minnesota?” Consider creating a contest to encourageyour employees to ask for donations!

Percentage of sales – Donate a percentage of sales to Children’s during a pre-determined window of time.

Our customizable posters make it easy to publicize your charitable commitment! Fill out the poster included in your kit and add the following information: your business name, percentage of sales you’ll donate and time period of campaign.

“Wish List” of items needed at Children’s – Invite your customers to purchase items needed at Children’s and then donate the items to our oganization following your campaign. Find items most needed for our Arts and Healing project and Child Life program by visiting our wishlist.

Facebook “like” campaign – Encourage people to “like” your business on Facebook and make a donation to Children’s for each new follower!

Proceeds of a special item going to Children’s – Consider selling a product or menu item with all proceeds going to Children’s!

Matching Gift Program