by Dex Tuttle
The moment you hear your phone, your brain jumps to life with excitement.
“Who is trying to reach me?”
“I wonder if it’s important.”
“Maybe it’s finally an answer to that question I asked a while ago.”
Research has shown that the sound of a text or phone call is responsible for a release of chemicals in our brains that signifies social importance and clouds our judgment. It’s not that we don’t know texting and driving is dangerous – but sometimes people still do it.
Therefore, it’s no surprise that distracted driving causes 25 percent of crashes for drivers ages 15-19. According to the Minnesota Department of Public Safety, inattentive driving killed 74 people and injured 7,666 others on Minnesota roads in 2015.
That’s why Children’s Minnesota teamed up with Best Buy Yellow Tag Productions to create this video to curb the temptation to text and drive. Please share with your friends and family, and remember to keep your phone out of sight, out of reach and out of earshot when you’re behind the wheel.
Dex Tuttle is the injury prevention program director at Children’s Minnesota.