Kimberly Welch joins Children’s Minnesota as vice president of marketing and communications
MINNEAPOLIS/ST. PAUL – (Dec. 3, 2018) – Children’s Minnesota is pleased to welcome Kimberly Welch as its new vice president of marketing and communications, effective Dec. 3.
Welch will oversee Children’s marketing, communications and outreach, providing leadership and strategic direction for the function. She has an extensive background in marketing and communications and joins Children’s most recently from Andersen Corporation, where she was the vice president of corporate affairs and the Andersen Foundation. Welch’s expertise spans corporate communications, public relations, marketing, community relations and social responsibility developed throughout her career at organizations including Valspar, Inteva Products, Aurora Health Care, General Motors and others across the Upper Midwest.
“Kim brings a deep background of marketing and communications experience, honed through successful leadership roles in both for- and non-profit organizations,” said Jennifer Olson, senior vice president of system operations and chief strategy officer, Children’s Minnesota. “We are thrilled that she is returning to health care to lead our marketing, communications and outreach team and evolve this important function of our organization. In a time of unprecedented change in our industry and rising consumerism, Kim’s deep expertise in building brand awareness and employee engagement will help position Children’s for success so we can best meet the needs of our children, families, employees and community.”
Welch said she is inspired by the mission of Children’s Minnesota and the opportunities ahead. “It’s an incredible opportunity to be able to do what you love for an organization that contributes so much to the community. I am looking forward to working with the marketing and communications team, and partnering with leaders at Children’s to elevate the brand and share the amazing success stories of patients and families, as well as the staff who provide remarkable care.”
Welch has a master of arts in organizational leadership from Gonzaga University. She completed her master of science in administration and her bachelor of applied arts degree, with a double major in journalism and broadcast and cinematic arts, at Central Michigan University.
She currently serves as a member of the Twin Cities Habitat for Humanity Board of Directors, where she is vice chair and serves on the audit and development committees.
About Children’s Minnesota
Children’s Minnesota is the seventh largest pediatric health system in the United States and the only health system in Minnesota to provide care exclusively to children, from before birth through young adulthood. An independent and not-for-profit system since 1924, Children’s serves kids throughout the Upper Midwest at two free-standing hospitals, 12 primary and specialty care clinics and six rehabilitation sites. Additionally, Children’s is Minnesota’s only Level I pediatric trauma center inside a hospital dedicated solely to children. Children’s maintains its longstanding commitment to the community to improve children’s health by providing high-quality, family-centered pediatric services and advancing those efforts through research and education. This work is made possible in large part by generous philanthropic and volunteer support from individuals and organizations throughout the state and region. An award-winning health system, Children’s received Magnet® recognition from The American Nurses Credentialing Center (ANCC) in 2018 and is regularly ranked by U.S. News & World Report as a top children’s hospital. Please visit childrensMN.org.