Mighty Blog

How to fundraise on your social media channels

Recently, some social media platforms have added ways for you to raise money for nonprofits and causes of your choice. So far, you can ask your friends and followers on Facebook and Instagram to donate to your cause. Here are some ways you can help raise money for Children’s Minnesota:

Facebook fundraisers

You can create Facebook fundraisers for yourself, someone else or for another cause that’s important to you. It’s very simple to start a Facebook fundraiser, and Facebook will help you and give you tips to help reach your goal. Here are the steps to take to start a Facebook fundraiser for Children’s:

  1. Go to this page on Facebook
  2. Click the “Select Nonprofit” button at the top of the page and type Children’s Minnesota in the search bar and select it.
  3. Fill out the fundraiser form on the following page with your name, who you’re raising money for, how much money you want to raise and when your fundraiser should end. Click next.
  4. Title your fundraiser and explain why you are raising money. We offer a pre-filled reason but feel free to write your own!
  5. Pick a cover photo or video for your fundraiser by selecting the pre-filled option or scrolling down and picking another suggestion.
  6. Click the “Create” button!

Here is a step-by-step guide for making a Facebook fundraiser.

Facebook donate button

You can also raise money through the donate button on Facebook. Here’s how:

  1. Go to facebook.com, click “What’s on your mind?” on your News Feed or timeline. From here there are two different ways you can add the donate button to your post.

Option 1:

  1. Tag Children’s Minnesota in your post. Do this by typing in @Children’s Minnesota, our name and logo will pop up.
  2. Once tagged, click “post.”
  3. Once posted, click “Add button” to confirm you want to add a donate button to your post.
  4. Your post will then update to say “[Your name] is asking for donations.” People will be able to click the donate button on your post and donate money to Children’s.

Here is a step-by-step guide for this option to add a Facebook donate button to your post.

Option 2:

  1. Click the “😊 Feeling/Activity” button. Scroll down to click the “Supporting” option. Once clicked, Facebook will ask you “What are you supporting?” This is where you’ll type in “Children’s Minnesota,” our name and logo will pop up, click that.
  2. Write a caption (if you want) and click “Post.”
  3. Once posted, click “Add button” to confirm you want to add a donate button to your post.
  4. Your post will then update to say “[Your name] is supporting Children’s Minnesota.” People will be able to click the Donate button on your post and donate money to Children’s.

Here is a step-by-step guide for a second option to add a Facebook donate button to your post.

Facebook matching donations on GivingTuesday

GivingTuesday is a day of giving celebrated on the Tuesday after Thanksgiving each year. This year, Facebook is matching up to $7 million in eligible donations made on Facebook during GivingTuesday. Donations will be matched dollar for dollar on a first-come, first-served basis until $7,000,000 in eligible donations are made on Facebook.

Use one of the above ways to raise money for Children’s Minnesota on Facebook for GivingTuesday and every other day. Thank you for your support!

Instagram donation sticker

When you share a photo or video to your Instagram story, you can add a sticker to it as well. You can use the donation sticker to raise money for the nonprofit of your choice. Here’s how:

  1. Open your Instagram app. In the top left corner you will see your profile picture with a blue plus button next to it and the words “Your Story” underneath it. Click it and a new page will open.
  2. Click the box in the bottom left corner to upload a photo or video of your choice. Or, you can take a new photo or video and use that.
  3. Once you choose the photo/video you want to use, new icons will appear at the top and bottom of the page. Click the icon at the top of the page that is a square face that looks similar to a sticker.
  4. Scroll down until you see a sticker that says “💚 DONATION.” Click it.
  5. In the search box, type in Children’s Minnesota and our name will appear as “childrensmn” with our logo next to it. Click that.
  6. Next, you can customize the box that shows up by telling your friends and followers what they are donating to. If you don’t want to change it, the provided text will say, “HELP SUPPORT CHILDREN’S MINNESOTA.” Click done.
  7. Once your post is as you want it, you can upload it to your story in two different ways:
    1. Click the circle in the bottom left corner that is your profile picture with the text that says “Your Story” and this will be uploaded to your story!
    2. You can also select the “Send To” button in the bottom right corner then select “Your Story.” This is another way to upload your photo to your story.

Here is a step-by-step guide for using the Instagram donation button.

Thank you!

Thank you for supporting Minnesota kids by creating a fundraiser for Children’s on your social media! We are so grateful for your willingness to advocate for our patients.

If you need any assistance with your fundraising or have any questions, the Children’s foundation will be happy to help. You can email them at [email protected] or call 952-992-5500.

Alexandra Rothstein