shine bright

Marketing your Shine Bright for Cancer Kids campaign

Thank you for choosing to support the Cancer Kids Fund at Children’s Minnesota during Childhood Cancer Awareness Month! Generous partners like you, are coming together to provide support for the 1,000+ kids that receive cancer and blood disorder treatment at Children’s Minnesota every year.

Promoting your campaign will be easy. We have created some simple tools for you to download, print, and share with customers, employees, the community, and more. Find our digital toolkit below with every option for your marketing needs.

How to talk about Children’s and the campaign

Sharing why your company is part of Shine Bright for Cancer Kids will inspire your customers! Use these assets to help your employees share the message.

Posters, flyers, and table tents

Place in your windows, around your business, or out in the community.  The fields are editable to write in the details of your campaign including promotion details, dates, location, etc. Click the button below the image to download the folder.

Marketing tip #1

Your campaign will be most successful if you if you include your employees!  Get them excited with a contest and encourage them to use #ShineBright

In-store materials

Post our Shine Bright branded window clings on windows or throughout the building or ask customers to fill out a paper icon after making a purchase at the register to display on a wall.

Marketing tip #2

Tell people why you shine bright! Suggested social copy:

-I/We Shine Bright for Cancer Kids in September because [insert your story].

-Be like me and support local pediatric cancer patients by [insert deal/event/promo] in the month of September.

Other digital assets

Update this press release template provided with your company and promotion information and share with local media. Download the doc, and fill in the highlighted yellow portion before saving. Click the logos button to download a complete folder with additional sizing, and color options to use on your creative assets during the Shine Bright campaign.

Marketing tip #3

Use the campaign hashtag: #ShineBright and be sure to tag Children’s Minnesota social media accounts as you post on your pages! We want to share your social posts too!

Social media

Spread the word on social media:

Follow, like and share

  • Use your own photos or share the images and video provided by Children’s alongside your post (Cancer Kid Fund Video, Shine Bright for Kids logo, etc.)
  • Repost/reshare Children’s content on your own social channels. Educate your customers about what this campaign is all about and help them understand why you Shine Bright for the most amazing people on Earth – kids!
  • Use our campaign hashtag: #ShineBright and be sure to tag Children’s social accounts as you post on your pages! We want to share your social posts too!

Social channel assets

Use your own photos or share the images and video provided by Children’s alongside your post. Find a few creative assets below that you are able to download and use online! Questions for social media? Email [email protected] for more info!

Questions on Shine Bright for Cancer Kids?
Contact Children’s Minnesota Foundation

 952-992-5500
 [email protected]

Give to the Cancer Kids Fund

When it comes to helping kids with cancer in our community, we shine brighter together.